The Challenge
Over the last two decades, the British and their culture have been increasingly represented in popular TV and Film. Visit Britain hoped to capitalise on this popularity and create a campaign around the people of the UK. My task was to navigate the fine line between overly patriotic whilst still trying to blow our own trumpet.
Over the last two decades, the British and their culture have been increasingly represented in popular TV and Film. Visit Britain hoped to capitalise on this popularity and create a campaign around the people of the UK. My task was to navigate the fine line between overly patriotic whilst still trying to blow our own trumpet.
My Solution
After extensive research I came to the conclusion that although we like to mock ourselves, we can come across
What better way to engage an audience than to set up a series of board games to play when hanging around the stand.
This is a concept for a student project
